Interview with Zillion Games: AI Reshaping Game Development

AI is taking over the world and we wanted to find out how it is used in online casino game development. Our friends at Zillion Games studios took the bait and sat down with us for a short interview.

After winning Young Casino Content Supplier of the Year at the EGR Europe Awards 2025, Zillion Games has started to make waves within the online casino community. We recently reviewed their latest launch, Wild Shooter and were really impressed by the quality. Therefore, we got in touch with their CMO Tasha Sokolova and talked more about how they utilize AI at Zillion Games.

How is AI transforming the creative process in game design?

Artificial intelligence is helping designers speed up idea generation, test mechanics faster, and create more dynamic game environments. It acts as a supportive tool, allowing creative teams to focus on storytelling and innovation while AI handles repetitive or data-heavy tasks.

In what ways does AI-driven personalization enhance or change the player experience?

AI-driven personalization tailors gameplay, bonuses, and recommendations to individual player preferences. This creates a more engaging and immersive experience, making players feel that the game adapts to their style.

What measures do you take to ensure fairness, randomness, and regulatory compliance when using AI?

Our use of AI is carefully limited to non-core areas, such as enhancing visuals, optimizing content presentation, and supporting analytical insights. Critical components like game logic, mathematics, and randomness remain fully separated and are managed exclusively through certified and regulated processes. This approach ensures fairness, transparency, and complete compliance with industry standards.

How does AI help detect and address responsible-gaming concerns?

Within this safe scope, AI is also applied to analytical tasks, such as recognizing play patterns that may indicate risky behavior. These insights allow operators to provide timely support and tools, helping to create a safer and more responsible gaming environment without affecting the integrity of the game itself.

How has AI reshaped your testing, QA, and release workflows for slot titles?

AI supports automation in testing by identifying potential issues faster and predicting performance across different scenarios. This shortens release cycles and helps us maintain consistent quality in slot titles.

Looking ahead, which emerging AI technologies or capabilities do you believe will define the future of slot gaming?